"First, you need to develop a detailed understanding of where you want to go, and the knowledge and skills necessary to get there. If you’ve been a techie for the past decade, you may understand every new marketing toy out there, from Facebook to Foursquare. But can you effectively convey that knowledge to a non-technical audience? Learning the skills you need will help you gain the confidence necessary to start identifying (and publicizing) yourself in your new identity"